Great discussion. I think Social Media Influencer has to be evaluated on case by case basis. I had a recent influencer who had a modeling background and had prior jobs in public relations. She was modeling clothing, make up, etc. and being paid by the companies. She was working part time and therefore not meeting her actual earnings potential. She was a new mom. She had true public relations jobs in recent years and of course I considered her full skill set to determine her earning capacity. Dissecting the job and looking at the skills it required a composite job can be developed and then evaluate the skills that transfer to other jobs. A pre-earning capacity and post-injury earning capacity can be established.
It is a difficult job to classify or consider because each influencer is not the same.
Michelle McBroom Weiss, MA, CRC, CCM, NCC, MSCC, ABVE/D, IPEC
5543 Edmondson Pike, Suite 128
Nashville, TN 37211
mcbroomweiss@mcbroomweiss.com
(P) 615-834-0186
(F) 615-831-5274
(C) 615-308-6395
Original Message:
Sent: 2/16/2023 3:51:00 PM
From: Mike McCord
Subject: RE: Career as a social media influencer
I would contend that Social Media Influencer does not meet any of the traditional requirements of an occupation; the nearest title I can think of is "Celebrity". It seems akin to hiring someone just because they are famous, perhaps to actual achievement in another field, or just because of their looks/style, they have a cute dog, etc. What is the educational path? Physical requirements? Aptitudes, temperaments, etc? I haven't taken the time to determine if companies actually create job descriptions for this collection of activities, but I would be surprised to find substantial and quantifiable posted job openings for a Social Media Influencer. I know one when I see one, but the steps to achieve this status are so varied that I'm glad I don't have to define them with any degree of reliability or validity. Could one lose the capacity to be a Social Media Influencer due to an injury or disability? Absolutely. Can you predict someone's ability to be a Social Media Influencer? Hoo boy, I sure don't know how to do so.
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Mike McCord
mike@mccordrehab.com
Atlanta, GA United States
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Original Message:
Sent: 02-16-2023 15:24
From: Jeffrey Truthan
Subject: Career as a social media influencer
No ... all BLS knows now are SOC codes/groups. Everything has to fit into their big groups of occupations. A look at all the DOTs in a specific SOC (Browse Groups) is a great way to maybe discern some ideas. But this one is clearly a new occupational definition. Not a lot of push within BLS to add a new SOC group ... and it needs to have "enough" for data to be collectible. Self-employed business entrepreneur would make some sense, as it involves juggling a lot of hats to make it all work.
Jeff Truthan, MS-Rehab Counseling/Certified Vocational Evaluator
President - SkillTRAN LLC – jtruthan@skilltran.com
Information for Important Evidence-Based Work Decisions
800-827-2182 [Pacific Time Zone]
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Original Message:
Sent: 2/16/2023 2:54:00 PM
From: Lynne Tracy
Subject: RE: Career as a social media influencer
Thanks Jeff. I was hoping to hear from you! If looking for DOT code, seems we could also look at product marketing, digital marketing, promotions and public relations. The mgmt companies are marketing agencies.
Have you seen anything from BLS addressing these new occs?
Best Regards,
Lynne Tracy, M.A., LMFT, CRC, ABVE/D
Vocational Counseling
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Original Message:
Sent: 2/16/2023 2:43:00 PM
From: Jeffrey Truthan
Subject: RE: Career as a social media influencer
Developed LONG BEFORE INTERNET, in DOT terms, this might be the closest to describing some of the functions:
DOT Code: 191.117-018 Business Manager
Alternate Titles: Business Agent
Manages financial affairs of entertainers and negotiates with agents and representatives for contracts and appearances:Negotiates with officials of unions, motion picture or television studios, stage productions, or entertainment houses for contracts and financial return to be received for engagements. Promotes client's interests by advising on income, investments, taxes, legal, and other financial matters. Provides liaison between client and representatives concerning contractual rights and obligations to settle contracts. Summarizes statements on periodic basis concerning client's investments, property, and financial status.
Date Last Updated: 1977
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Jeff Truthan, MS-Rehabilitation Counseling, CVE
President - SkillTRAN LLC - www.skilltran.com
Spokane Valley, WA 99206
(800) 827-2182 (Voice & Fax)
Original Message:
Sent: 02-16-2023 13:37
From: Lynne Tracy
Subject: Career as a social media influencer
This 'occupation' has been coming up a lot in the last few years. it is difficult, if not impossible, to predict an earning capacity and likelihood of success. Clearly this is self-employment at best.
I would love a discussion how others are addressing this 'occupation' (and I use the term loosely as it seems more a popularity contest to me). Has anyone run into any reliable sources of data? How are you predicting success and EC? How have you seen the success documented? So many received products/services in lieu of money, and also receive money.
While we know of people who are successful, I believe this is effectively a pyramid with only a very few successes and most not making a living. I do look at the TS to sales/marketing, but specially want to know if anyone has been able to determine an EC and support a plan for this 'occ'.
These new occs are going to come up more and more, and where better to discuss than here! :-)
Thanks for your thoughts?
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Lynne Tracy
Vocational Counselor
lynnetracy@sbcglobal.net
Calabasas, CA United States
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